There have been major changes in the digital landscape in recent years. So there is no doubt that search engine optimization is still a very important part of companies that market themselves online. Search engine optimization encompasses not just ranking high in Google, but now across many areas of the internet. Things like social media, usability, conversion, mobile interaction and more are now an integral part of an SEO campaign. Search engine optimization works in and of itself exceptionally well all alone. But in order to get maximum results, a more holistic approach is required. One hand must always know what the other is doing.
Let’s go through some of the many points that speak for our Arizona SEO company
Great Base Data
Our firm gives you access to highly focused data to evaluate and measure marketing campaigns and customer behavior. How do customers find you, and with what keywords? Which of your company’s products have most or larger potential, and what are the opportunities to optimize for? Who is the customer and what leads him or her to your site? Customer data is extremely valuable in search engine optimization, and there is a lot going on under the hood of a profitable website. With software like Google Analytics and others, you can see and understand what the customer is doing on your site, what is required for conversion, and especially how your site can be improved.
Higher ROI Than Other Marketing Methods
Search engine optimization works because captures the attention of people actually looking for your products/services, which also makes it a much more effective strategy than an outbound (or interruptive) marketing methods such as cold-calling. Studies have shown that the leads generated by organic search actually costing 61% less than those generated by cold-calling.
Always Open For Business
With SEO, you are “open for business” around the clock, 365 days a year. Traditional advertising is short-sighted and has basically only effective as long as a campaign is alive. SEO is, however, significantly more long-term, and given that rankings in the search engines tend to remain permanent, they often have a considerably longer service life.
Works Well In A Social Media Strategy
The relationship between search engine optimization and social media is mutually beneficial. It is more likely that your Tweets, posts, and updates, get retweets on Twitter or Likes on Facebook if you have a site with high exposure in the search engines. Similarly, it is also likely that the shared material leads to new clients and inbound links.
Helps You Compete With The Big Boys
Our Phoenix SEO experts help you reach new levels of traffic and clientele, even if they are scattered over a large area geographically, reaching potential customers at a much lower cost than that of traditional marketing.
More Clicks Than Search Advertising
It is estimated that 35-43% of the clicks go to the first result in Google for a specific niche and the other percentage to the six through ten million other results for the same keywords. Here it becomes clear how important it is to end up near the top of Google’s results.
Higher ROI Than Search Advertising
For search engine optimization is the cost lower than search advertising, and unlike the latter, do not suddenly stop getting traffic if you use SEO. With what we do, you create a long-term nest egg, which you may well want us to continually maintain, and which provides free traffic.
Rank your site higher for relevant keywords, this means that, done right, not just more traffic but above all more conversions.
Positions And Creates Brand Security
SEO is incredibly important for brand building and credibility. Visitors often put more faith in the companies that end up high in the results than those who have ads, or no online presence whatsoever. Our Phoenix SEO firm helps you to establish a loyal and dedicated crowd of buyers. If the largest company in the world, Google, says you’re in the top spot, that is the perception your potential clients approach you with.
Your Competition Is Doing Or Will Do The Same Thing
Although there are a plethora of companies who have not yet embraced search engine marketing, the numbers are growing as businesses experience the boom of a successful campaign.